Publisher's Synopsis
Modern society and work have been radically separated into "creative" and "financial" pursuits. This ideological "lobotomy" has led to silo thinking, stilted growth and personal dissatisfaction for millions of people trapped in the belief that they are either a "creative" or a "business" person. The conflict threatens to undermine our entire future if not resolved soon. This enlightening book reveals how these prejudices hold both sides back, shines a light on this crucial debate and provides practical advice on how to close the ever-widening gap - allowing everyone to embrace both aspects of themselves and to grow personally and professionally. This is a business book for creatives and a creative book for business people.
