2004th edition
Hardback (15 Nov 2004) | German
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Die Autoren vermitteln das komplette Know-how zum Thema Kundenclubs anschaulich und leicht nachvollziehbar: Zielsetzung, Teilnehmergewinnung, Leistungsangebot, Kundenkommunikation, Händlerintegration, Club-Controlling, Datenmanagement und Logistik. Mit konkreten Fallbeispielen von S-points, Swarovski, Payback, Open Business Club, Pampers, VW und Maggi.
| ISBN: | 9783409125918 |
| Publisher: | Gabler Verlag |
| Imprint: | Gabler Verlag |
| Pub date: | 15 Nov 2004 |
| Edition: | 2004th edition |
| Language: | German |
| Number of pages: | 267 |
| Weight: | 495g |
| Height: | 226mm |
| Width: | 170mm |
| Spine width: | 22mm |
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Paperback
Published 29 Mar 2022
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