Publisher's Synopsis
Consultant Stephen Denny lays out can't-lose strategies for overtaking larger competitors in any market. He profiles over thirty companies-including Method, JetBlue, and Adobe in the U.S., Brazil's Oi Mobile, China's Baidu, South Africa's Black Like Me cosmetics-that showcase how smart, nimble compa nies can outmaneuver larger competitors and shift the odds in their favor.
Denny shares fresh case studies and interviews, peppering each chapter with insights shared by profes-sional athletes, screenwriters, chefs, hostage negotia-tors, and others. He discusses strategies such as:
· Winning in the last inch. Leverage someone else's investment-just be there the moment the cus tomer grabs their wallet
· Creating "thin ice" arguments. Shift the conver sation to places where the competition can't-or won't-go
· Fight unfairly. Learn how underdog brands can turn the tables and become the bully
From the new world of social media to high stakes B2B sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size matters-the size of the fight in the dog.
