Publisher's Synopsis
A brilliantly creative and practical book about the management of creativity.
No corporate asset is at once so prized and yet so poorly managed as the imagination and creativity of a company's people. In today's competitive environment, companies who understand how to manage creativity, how to organize for creative results and willingly implement new ideas will triumph.
John Kao, who teaches creativity at the Harvard Business School, offers an approach that demysifies a topic traditionally confounding to business people everywhere. Jamming reveals how managers can stimulate creativity in their employees, free them of constraints and preconceptions, and guide them instead towards a chosen goal.
Using specific examples from a range of companies - including Coca-Cola, American Express and Sony - Kao demonstrates why some companies fail by not making full use of creative resources while others transform imagination into hard profit. Jamming is a fascinating study of the shape and relevance of this most valued commodity in the workplace of the future.
