Publisher's Synopsis
The perfect marketing and PR guide for America′s 30 million small businesses! "Sensible, practical advice on the only way to build a brand in today′s over–communicated society. Companies live or die with PR, so get a head start in the game by first reading David Avrin′s well–written book." — Al Ries , coauthor of War in the Boardroom, The 22 Immutable Laws of Branding , and Positioning: The Battle for Your Mind "David Avrin has written a great guide to the only kind of marketing that works—doing what we say we′ll do, delivering on the promise, and truly meeting the needs of others. This is a book full of useful advice, delivered with integrity." — Keith Ferrazzi , author of Who′s Got Your Back and Never Eat Alone "This book could make a big difference in the way you build your business. David Avrin′s ideas will breathe new life into your brand and set you apart from the rest. Get out there and be noticed! Read this book!" — Ken Blanchard , coauthor of The One Minute Manager and author of Leading at a Higher Level "David Avrin′s easy–to–read book is full of great ideas and sage advice on creating picture–perfect moments that will raise your company′s profile. Every company has the potential to be as memorable as this modern guide to business success!" — Jeffrey Hayzlett , Chief Marketing Officer, Eastman Kodak Company "David Avrin knows about visibility. This book is filled with common sense and effective strategies for being seen, getting known, and standing out. Read this book with a pen in hand. Take notes, create a plan, and apply the knowledge—but only if you really want to be successful!" — Shep Hyken , author of Moments of Magic , The Loyal Customer , and The Cult of the Customer "David Avrin′s book heads you into the land of differentiation, which happens to be the key to success or failure of companies, products, and even people." — Jack Trout , author of In Search of the Obvious and coauthor of Differentiate or Die and Positioning: The Battle for Your Mind
