Introduction to E-Commerce

Introduction to E-Commerce

Paperback (30 Sep 2001)

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Publisher's Synopsis

This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.

Book information

ISBN: 9780071124928
Publisher: McGraw-Hill/Irwin/MarketspaceU
Imprint: McGraw-Hill/Irwin/MarketspaceU
Pub date:
DEWEY: 658.8402854678
DEWEY edition: 21
Language: English
Number of pages: 664
Weight: 1230g
Height: 201mm
Width: 251mm