Introduction to Corporate Strategy

Introduction to Corporate Strategy

Paperback (01 May 1996)

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Publisher's Synopsis

This introductory text offers a clear and concise guide to the principles, practice and implementation of business policy and strategy. It accompanies courses on business studies and related undergraduate programmes.

About the Publisher

Macmillan

Macmillan

Macmillan is the hardback imprint of Pan Macmillan and publishes major British and international fiction authors as well as serious history, biography & memoir, politics, sport and current affairs. It also publishes a wide variety of annuals and series.

Book information

ISBN: 9780333611050
Publisher: Macmillan
Imprint: Macmillan
Pub date:
DEWEY: 658.4012
DEWEY edition: 20
Number of pages: 378
Weight: 568g
Height: 234mm
Width: 156mm
Spine width: 1mm