Publisher's Synopsis
This introductory text offers a clear and concise guide to the principles, practice and implementation of business policy and strategy. It accompanies courses on business studies and related undergraduate programmes.
Hardback (17 May 1996)
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Includes delivery to the United States
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This introductory text offers a clear and concise guide to the principles, practice and implementation of business policy and strategy. It accompanies courses on business studies and related undergraduate programmes.
ISBN: | 9780333611043 |
Publisher: | Macmillan Business |
Imprint: | Macmillan Business |
Pub date: | 17 May 1996 |
DEWEY: | 658.4012 |
DEWEY edition: | 21 |
Number of pages: | 347 |
Weight: | 568g |
Height: | 234mm |
Width: | 156mm |