Introduction to Corporate Strategy

Introduction to Corporate Strategy

Hardback (17 May 1996)

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Publisher's Synopsis

This introductory text offers a clear and concise guide to the principles, practice and implementation of business policy and strategy. It accompanies courses on business studies and related undergraduate programmes.

Book information

ISBN: 9780333611043
Publisher: Macmillan Business
Imprint: Macmillan Business
Pub date:
DEWEY: 658.4012
DEWEY edition: 21
Number of pages: 347
Weight: 568g
Height: 234mm
Width: 156mm