Publisher's Synopsis
This book features leading marketing executives from some of the top Internet companies in the world including. Their experiences, advice, and stories provide an unprecedented look at the various online and offline strategies involved with building a successful brand on the Internet for companies in every industry. Also examined is calculating return on investment, taking an offline brand online, taking an online brand offline, where the future of Internet marketing is heading, and numerous other issues. The book contains the most up-to-date information available regarding online marketing and is a must have for anyone in the marketing, advertising, or public relations world.
