Publisher's Synopsis
This concise text is a combination of 32 readings from around the world and 10 case studies. It includes increased coverage of strategic marketing, promotional strategy and services marketing.
International and Global Marketing Concepts and Cases - McGraw-Hill International Editions.
2nd Edition
Paperback (01 Feb 1998)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780071158008 |
| Publisher: | Irwin McGraw-Hill |
| Imprint: | Irwin McGraw-Hill |
| Pub date: | 01 Feb 1998 |
| Edition: | 2nd Edition |
| DEWEY: | 658.848 |
| DEWEY edition: | 21 |
| Number of pages: | 439 |
| Weight: | 690g |
| Height: | 230mm |
| Width: | 186mm |
