Publisher's Synopsis
Taking a comprehensive look at the environment, problems and practices of the international marketing arena, this text makes extensive use of actual business examples in order to heighten its real-world emphasis.
International Marketing - The Dryden Press Series in Marketing
7th Edition
Hardback (01 Oct 1996)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780030180224 |
| Publisher: | Dryden |
| Imprint: | Dryden |
| Pub date: | 01 Oct 1996 |
| Edition: | 7th Edition |
| DEWEY: | 658.848 |
| DEWEY edition: | 21 |
| Weight: | 1574g |
| Height: | 239mm |
| Width: | 196mm |
| Spine width: | 35mm |
