Publisher's Synopsis
What is an international business organization? What are the management challenges that students and managers meet in an international arena?
Based on almost ten years of teaching successful MBA modules in Europe, this much-needed single text provides a thorough, case-based approach to international management at all levels: the multi-national; the global; and the transnational. Combined with new European-based case examples, the theoretical coverage of the book introduces the student to the different characteristics and problems of international organization. Accessible case examples are explained in the context of key international management issues and debates.issues and debates.
- Provides a thorough, case-based approach to international management at all levels: the multi-national; the global; and the transnational.
- Theoretical coverage introduces the different characteristics and problems of international organization.
- Accessible case examples are explained in the context of key international management and debates issues.
