Publisher's Synopsis
What is Internal Branding - a How-To Guide about? - Companies which have a strong internal brand are more profitable and successful - This workbook is a practical, concise "how-to" for Internal Branding. It will appeal to all levels of employees, from the most senior officers down - Employees are crucial in delivering the required customer experience which is dependent on the effectiveness of the internal branding programme - An Internal Branding program literally acts as the bridge between business strategy and implementation.
