Publisher's Synopsis
The success of joint ventures in China depends to a large extent on the skillfull handling of the intercultural differences between foreign and local partners. Based on numerous interviews with Chinese, European and Japanese managers, Nikolaus S. Lang gives a comprehensive description of intercultural management in China. In addition to an in-depth analysis of the intercultural conflicts inherent in Sino-foreign business cooperation, the author presents an analysis of successful intercultural management strategies of European and Japanese expatriates in China.
