Publisher's Synopsis
Let science set the stage
The most valuable ally a change agent could want. Author Edwin Nevis and his coauthors leverage breakthrough behavioral and social science research to arrive at seven surefire methods for investing workers with an all-new mindset. The results: a powerful strategy for influencing behavior, minimizing resistance to change, and sustaining an organization that is continuously adapting and self-renewing. Filled with examples of both successful and failed change efforts -- and with numerous case studies from companies including Motorola and Xerox -- this is one how-to on effecting change you should definitely include in your arsenal.
