Hardback (06 Jul 1993)
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Explains how companies can exploit their intellectual property - patents, trademarks, copyrights and name brands - through licensing and joint venture arrangements. The text provides practical tools for evaluating the investment aspects and demonstrates how to derive the appropriate royalty rates.
| ISBN: | 9780471574453 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 06 Jul 1993 |
| DEWEY: | 347.30648 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 432 |
| Weight: | 794g |
| Height: | 241mm |
| Width: | 160mm |
| Spine width: | 30mm |
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