4th Edition
Paperback (30 Aug 2002)
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Includes delivery to the United States
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BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.
| ISBN: | 9780751741339 |
| Publisher: | BPP |
| Imprint: | BPP |
| Pub date: | 30 Aug 2002 |
| Edition: | 4th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 293 |
| Weight: | -1g |
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