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Inside the Tornado

Inside the Tornado Marketing Strategies from Silicon Valley's Cutting Edge

Paperback (20 Oct 1997)

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Publisher's Synopsis

This definitive work on high-tech marketing strategy, and the bestselling sequel to Crossing the Chasm, focuses on the make-or-break moment in a product life-cycle - the seizure of market leadership when demand outpaces supply.

About the Publisher

HarperBusiness

HarperBusiness

The gold standard in business book publishing for more than half a century, Harper Business is home to classics that form the cornerstone of every businessperson's library and to cutting-edge new releases that redefine business, management, economics, AND business narrative.

Book information

ISBN: 9780887308246
Publisher: HarperBusiness
Imprint: HarperBusiness
Pub date:
DEWEY: 658.802
DEWEY edition: 21
Number of pages: 244
Weight: 204g
Height: 204mm
Width: 136mm
Spine width: 17mm

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