Publisher's Synopsis
How can innovation management be used to identify growth opportunities and implement various strategies for value creation? Use this textbook to gain a holistic understanding of innovation management within an organizational context.This textbook is for final-year undergraduate and postgraduate students studying innovation management, technology management and entrepreneurship and innovation. Integrating innovative practices is fundamental for any business to become more agile and competitive when responding to internal and external factors. With this comprehensive textbook students will understand how to navigate the complex field of innovation, learning the importance of creating and capturing value for sustainable business growth. Innovation Management covers:- Several types of innovation - Tools and techniques in managing innovation- Strategies for balancing innovation- Strategic ambiguity- Emerging technologies- Benefits and risks in innovation- Organizational culture and resilienceInnovation Management includes a range of real-world examples from global companies including Netflix, Google, Amazon and Scrub Daddy, accompanied with questions for real-life application, highlighting various innovations and emphasizing their importance. In-text resources include a glossary, learning outcomes, discussion questions and further reading questions. Online resources include PowerPoint slides for lecturers and a lecturer's manual with exercise answers and additional real-life examples.
