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How to Get to Great Ideas

How to Get to Great Ideas A System for Smart, Extraordinary Thinking

Paperback (07 Nov 2024)

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Publisher's Synopsis

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas.

Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.

Book information

ISBN: 9781399818452
Publisher: John Murray Press
Imprint: John Murray Business
Pub date:
DEWEY: 658.4063
DEWEY edition: 23
Language: English
Number of pages: 240
Weight: 238g
Height: 135mm
Width: 215mm
Spine width: 21mm