Publisher's Synopsis
Embrace your resting bitch face. You don't have to fix it to position your personal brand as an authority, expert, and leader. Personal brand positioning is about being selfishly selfless.
Who's tired of the relentless pressure of popularity and personal branding? Folx want social proof you can draw a crowd for their benefit? Who feels their business is a ball and chain that's going nowhere? You are not by your lonesome. In a world obsessed with self-promotion disguised as personal branding, author Phyllis Williams-Strawder, aka Ghetto Country Brandmother(R), offers a rebellious flip to the script.
This books focuses on entrepreneurs, not self-employed freelancers and "solopreneurs." Williams-Strawder believes personal brands are endorser brands for the business and all its offers. This book calls bullshit on the hype yourself generation of personal branding. Fuck the forced smiles and using your personal life and calling it personal branding. Gone are the days of not including the personal brand as part of the brand architecture.
Yes, you can start, grow, and expand a personal brand into an empire if you get out of your own way. Stop with the "I am my brand bullshit." Stop with the "people buy you" mentality. This is the type of bullshit that makes you think you can "charge your worth."
With a bold, sharp wit, style and wealth of practical advice, I'm Not Here To Fix My Face is a game changer for how to grow, scale, and expand a brand. It starts with integrating the personal brand as a parent/endorser brand. Learn how to:
- Boundary reinforcement for personal branding
- Broadcast an amplified core message to the ATM
- Bridge the gap between the ATM and the offer
It's time to stop taking personal branding personally. I'm Not Here To Fix My Face is your game plan for stepping out of the shadows and away from the crazy.
