2010
Hardback (06 Oct 2010)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
| ISBN: | 9780230219762 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 06 Oct 2010 |
| Edition: | 2010 |
| DEWEY: | 658.83 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 261 |
| Weight: | 578g |
| Height: | 244mm |
| Width: | 156mm |
| Spine width: | 1mm |
$6.57off
Paperback
Published 29 Mar 2022
Save $6.57
$1.67off
Hardback
Published 21 Dec 2021
Save $1.67
