1st Edition 2010
Paperback (06 Oct 2010)
Includes delivery to the United States
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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
| ISBN: | 9781349305315 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 06 Oct 2010 |
| Edition: | 1st Edition 2010 |
| Language: | English |
| Number of pages: | 261 |
| Weight: | 454g |
| Height: | 154mm |
| Width: | 234mm |
| Spine width: | 22mm |
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