ISE Essentials of Strategic Management: The Quest for Competitive Advantage

ISE Essentials of Strategic Management: The Quest for Competitive Advantage

6th edition

Paperback (20 Mar 2018)

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Publisher's Synopsis

Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions and timely examples with a writing style that captures students' interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

Book information

ISBN: 9781260092271
Publisher: McGraw-Hill Education
Imprint: McGraw Hill
Pub date:
Edition: 6th edition
Weight: 676g
Height: 203mm
Width: 253mm
Spine width: 12mm