Publisher's Synopsis
As a doctoral candidate, business consultant, and business plan writer, I am often asked by aspiring and seasoned entrepreneurs alike, "What is the first step for starting a business (or expanding a current operation)?". When I first started out as a business consultant, I would explain to my client their place in the entrepreneurial process. I then support this analysis with proven academic and practicing business theory, along with recommending specific steps to take to start or expand their operations.After going through this process time and time again with entrepreneurs, it dawned on me that the first step I ALWAYS recommend is writing a business plan.Unfortunately, most entrepreneurs do not know how to write a professionally polished and structured business plan. Hell, most owners don't know how to write any type of business plan at all. From this issue, I decided to write this book focused on a ten-step process for writing a well-structured business plan. The business plan writing steps include all aspects of the business plan writing process, beginning with developing the executive summary to constructing a professional and polished funding request. In each step, I introduce you to a different business plan section. I then explain in layman's terms what the section means, offer a "real world" business plan sample, and analyze the sample to help you understand the component. The objective of this detailed process is to ensure a full understanding of each section and segment, with the goal of you being able to write a professional business plan for yourself by yourself! IF you still need help writing your business plan, at the end of the book, I ALSO supply you with professionally written samples to use. Samples include a restaurant business plan, retail business plan, coffee shop business plan, AND a Food Truck business plan for you to use. On a final note, to put the cherry on top, I have conducted and included preliminary market research for each one of the industries noted above for you to use in your personalized plans!In the end, I am supremely confident that this book, with the numerous tools and tips for business plan writing, will help you develop your coveted business plan in a timely fashion.
