Publisher's Synopsis
This book provides succinct guidelines, useful tips and thought provoking ideas to sell your product successfully. The lessons are easy to learn and they will help you forge more rewarding customer relationships, a higher income, and a richer career satisfaction. This book is a must-read for any salesperson who wants to improve and reach the next level of success. About The Author: Michael E. Allen is a master of strategic marketing management. He has over 18 years of experience in the marketing profession. He has worked with multinational companies in various capacities including consumer products, health care, computer software and hardware, retailing, financial services, advertising and direct marketing. His consulting experience focuses on the areas of marketing strategy, marketing planning, advertising and marketing research.
