Publisher's Synopsis
An Advertising Classic from One of Advertising's Greats During his lifetime, the late James Webb Young, senior consultant and a director of the J. Walter Thompson Company, was universally recognized as the dean of American advertising. His concepts, ideas and experiences continue to shape the profession. Two of his works, How to Become an Advertising Man and A Technique for Producing Ideas (also published by NTC Business Books), have been especially influential. First printed in 1963, How to Become an Advertising Man has stimulated thousands of long-term practitioners and neophytes alike to greater achievement by showing concisely with insight, wit and fact what advertising really is, how it works and what one must understand and do to be successful in its practice. The book had its origin in a special night school course at the University of Chicago Graduate School of Business taught by Mr. Young. The course was later the basis for the J. Walter Thompson training program. More than an instructional text, this book is a synthesis of Mr. Young's more than fifty years of accomplishment, written for everyone in advertising.
