Hospitality Marketing Management

Hospitality Marketing Management

Sixth edition

Paperback (21 Nov 2016)

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Publisher's Synopsis

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

Book information

ISBN: 9781118988954
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: Sixth edition
DEWEY: 647.0688
DEWEY edition: 23
Language: English
Weight: 666g
Height: 274mm
Width: 216mm
Spine width: 15mm