Hardback (31 Aug 2001)
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This text gives the reader chapters on disintermediation and the changing role of marketing sales; bridging the gap between marketing and sales; the impact of infomediaries and portals; the new communications model and e-branding and positioning.
| ISBN: | 9780970451507 |
| Publisher: | Racom Communications |
| Imprint: | Racom Communications |
| Pub date: | 31 Aug 2001 |
| DEWEY: | 658.84 |
| DEWEY edition: | 21 |
| Number of pages: | 294 |
| Weight: | 575g |
| Height: | 225mm |
| Width: | 150mm |
| Spine width: | 25mm |
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Published 18 Jun 2020
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Published 28 Sep 2006
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