Publisher's Synopsis
What kind of people start their own business? Tulane University business professor Peter Ricchiuti knows. As the host of "Out to Lunch", a weekly show on the NPR affiliate in New Orleans , he's interviewed thousands of them. From pepper farming to musical bowling, matchmaking to nitpicking, these businesses enable their founders to earn a living while being their own boss.
Peter tells their unique, inspiring and often hilarious stories, while sharing practical tips that will work for any budding business.
This path isn't about achieving world domination. Instead, it's about creating a meaningful business by drawing on life experience and passion. It's entrepreneurship for the rest of us. Let's face it: Every one of us has an idea for a business we would just love to try out.
