Growth Hacker Marketing

Growth Hacker Marketing A Primer on the Future of PR, Marketing and Advertising

Expanded edition

Paperback (02 Oct 2014)

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Synopsis

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

Book information

ISBN: 9781781254363
Publisher: Profile
Imprint: Profile Books
Pub date:
Edition: Expanded edition
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: xxix, 111
Weight: 164g
Height: 198mm
Width: 130mm
Spine width: 12mm