Publisher's Synopsis
PRAISE FOR GOING VISUAL
"Practical and thought–provoking, Going Visual will help any company move their business communications from good to great."
Dr. Rudy Burger, founding CEO, MIT Media Lab Europe
"Our book, America 24/7, shows how new mainstream technology has dramatically democratized image making. Going Visual demonstrates compellingly how businesses can harness that same power of visual communication, through a set of broadly applicable ′best practices′ that any executive or entrepreneur can use."
Rick Smolan, coauthor of America 24/7
"At last, the technologies for digital image capture, storage, processing, and transmission converge with the long–standing needs of man to more effectively communicate visually. Gerard and Goldstein outline a practical process based on real–world examples for taking advantage of these new tools. Going Visual is a must–read for all of us interested in improving corporate effectiveness through use of imaging."
George M.C. Fisher, retired chairman and CEO, Eastman Kodak
Before you read on, take a look around you.
Now think about how long it would take to accurately describe to a colleague what you′ve just seen by (A) writing it down or typing it, or (B) taking a picture. You′ve now experienced just one way that using images can improve business productivity. Going Visual demonstrates how corporations and entrepreneurs can harness the power of digital images and video to sharpen an organization′s competitive edge and improve its bottom line.
Through innovative research, proven strategies, and real–world business cases, Going Visual will show you how pictures are truly worth a thousand words when used as a powerful communication tool that can significantly improve your business.
