5th edition
Paperback (18 Dec 2007)
Not available for sale
Includes delivery to the United States
Out of stock
For undergraduate and graduate courses in Global/International Marketing.
Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.
| ISBN: | 9780138133863 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 18 Dec 2007 |
| Edition: | 5th edition |
| Number of pages: | 672 |
| Weight: | 1386g |
| Height: | 274mm |
| Width: | 216mm |
| Spine width: | 24mm |
