6th edition
Paperback (26 Mar 2010)
Not available for sale
Out of stock
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The new edition focuses on the recent changes in the world, including the global financial crisis.
| ISBN: | 9780137023868 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 26 Mar 2010 |
| Edition: | 6th edition |
| Number of pages: | 624 |
| Weight: | 1250g |
| Height: | 276mm |
| Width: | 216mm |
| Spine width: | 23mm |
$4.59off
The Life-Changing Magic of Not ...
Hardback
Published 31 Dec 2015
Save $4.59
$7.15off
A Completely Different Game
Hardback
Published 23 Jul 2024
Save $7.15
$7.39off
High Output Management
Paperback
Published 29 Aug 1995
Save $7.39
$2.31off
How to Lead When You're Not in ...
Paperback
Published 21 Sep 2017
Save $2.31
$7.58off
The Speed of Trust
Paperback
Published 05 Feb 2008
Save $7.58
$5.35off
The Sage Handbook of Human Reso...
Hardback
Published 26 Sep 2024
Save $5.35
$12.43off
Leadership
Paperback
Published 13 Nov 2024
Save $12.43
Psychological Safety
Paperback
Published 03 Sep 2024