Publisher's Synopsis
Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.
Global Marketing A Market-Responsive Approach
Paperback (20 Mar 1998)
Not available for sale
Includes delivery to the United States
Out of stock
Other formats/editions
Check stock
Book information
| ISBN: | 9780132610902 |
| Publisher: | Pearson Education |
| Imprint: | Prentice Hall |
| Pub date: | 20 Mar 1998 |
| DEWEY: | 658.848 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 604 |
| Weight: | 1414g |
| Height: | 247mm |
| Width: | 190mm |
| Spine width: | 31mm |
