Global Marketing

Global Marketing - ExpressExec. Marketing.

Paperback (29 Jan 2002)

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Publisher's Synopsis

Fast track route to mastering all aspects of global marketing

Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally

Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.

Includes a glossary of key concepts and a comprehensive resources guide

Book information

ISBN: 9781841121918
Publisher: Wiley
Imprint: Capstone
Pub date:
Language: English
Number of pages: 132
Weight: 136g
Height: 172mm
Width: 125mm
Spine width: 11mm