Publisher's Synopsis
Help Your Students Succeed as Global Entrepreneurs!Global Entrepreneurship focuses on what you need to know about global entrepreneurship. It explains the principles that come from entrepreneurship, international business, cross-cultural management, strategy, exporting, international education, international economics and environmental concerns, and leadership.Global Entrepreneurship: focuses more on practical applications than on statistical surveys and empirical research. includes content based, in part, upon a detailed study undertaken by the International Entrepreneurship Division of the U.S. Association for Small Business & Entrepreneurship as to what educators in the areas of international and global entrepreneurship believed should be included in such a course. integrates examples of specific area studies that the reader may use as an example in a part of the world they would like to develop a particular product or service to export or import. features updated content throughout that is organized into four sections: introductory chapters which are designed to provide the reader with a broad overview of the topic; a second section that features specialized and focused topics on specific aspects of international and global entrepreneurship; a third section that includes area studies chapters, and concludes with a case study as the final section. is easy to adopt! An instructor's resource package, including PowerPoint Presentations and instructor's manual, is provided to all adopters. works seamlessly with Cases in Global Entrepreneurship, a great accompanying resource with real cases.
