Paperback (15 Nov 2002)
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Includes delivery to the United States
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This is the story of the rise, fall, and re-birth of Volkswagen. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
| ISBN: | 9780471263043 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 15 Nov 2002 |
| DEWEY: | 338.762920973 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 256 |
| Weight: | 369g |
| Height: | 224mm |
| Width: | 138mm |
| Spine width: | 22mm |
