Publisher's Synopsis
Unlock the superpower of razor-sharp communication! This turbocharged updated classic equips you to cut through noise, captivate any audience, and make every word a knockout punch. In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg delivers a masterclass in high-impact messaging for the digital age, with 30% new content. Schwartzberg has updated every chapter with new research and content for today's work world including guidance on using generative AI tools and creating knock-out virtual presentations. Building on the runaway success of the original, Schwartzberg's lightning-fast, actionable advice empowers readers to: ● Distill complex ideas into crystal-clear messages ● Hook audiences with magnetic openings and closings ● Project unshakeable confidence in any setting ● Master cutting-edge strategies for Zoom, AI, and social media ● Demolish public speaking jitters with proven techniques ● Craft irresistible pitches and arguments ● Sidestep the landmines that derail most communicators From C-suite executives to rising stars and students, Get to the Point is the ultimate blueprint for communication that ignites, influences, and leaves a lasting impact. This new edition addresses modern challenges head-on, offering fresh insights for virtual presentations, digital messaging, and leveraging AI tools to support (not replace) effective communication. Prepare to revolutionize how you speak, write, and connect in both your professional and personal spheres. With Schwartzberg's expert guidance, you'll learn to find your core message, engage any audience across various mediums, and avoid common pitfalls. Your words will never fall flat again!
