Publisher's Synopsis
This text focuses on new innovation processes in digital area, from open innovation (Chersbrough 2003) to co-creation and crowd innovation. In an ultra-competitive and worldwide context, companies' innovation capacity remains a key competitive advantage. In the first 25 years of the digital area, open innovation (Chesbrough theory, 2003) was a successful model use by companies such as Google, Facebook, Apple, Microsoft. More recently, with the increasing individuals' empowerment at the digital age, co creation strategies and crowd innovation emerged. This book explores these new forms of innovation and shows how companies can develop them successfully.
