Publisher's Synopsis
Consumers are clamoring for quality and taste, and there is a growing trend toward organic and non-GMO foods.
The opportunities to sell and market specialty foods are greater than ever --- the specialty foods industry has been growing at an annual rate of more than 11%. Almost 85% of the nation's consumers now buy these upscale foods.
In From Kitchen to Market - Sell Your Specialty Food, Stephen F. Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to:
- Identify a winning product and its most appropriate markets
- Get your product ready to market
- Advertise, promote, and sell your product
- Create your own success niche
Also included is up-to-date information about the role of the Internet, health and organic markets, the latest government regulations and technological advances, and contact information for a website for dozens of valuable resources.
From Kitchen to Market - Sell Your Specialty Food reveals the latest trends in the field, including organics and the green market industry, and so much more to make your business a success.
Stephen F. Hall is President of Specialty Food Resource, LLC where he coaches and mentors new specialty food firms on how to grow their businesses. He coordinates SpecialtyFoodResource.com, a comprehensive resource-filled website and publishes the monthly online Food Entrepreneur Magazine. He hosts the online Food Entrepreneur Forum, writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the Specialty Food Association.
