Publisher's Synopsis
Flack Fairy noun: a savvy public relations expert who makes media appear and stories take shape from seemingly nothing (magical)
As a venture-backed startup founder, you know how to pitch a VC and get a signed term sheet, but can you land a headline in a top-tier media outlet? Pitching journalists is a whole other skillset, and few venture-backed startup founders ever master it, let alone know where to start.In Flack Fairy, Beck Bamberger shares the media relations strategies that have helped venture-backed startups raise more than $8 billion in venture capital funding via the consistent headlines, positive earned media, and solid storytelling she executed with her agency, BAM, over the last 10 years. Both a tech agency founder and startup investor, Beck has a no-nonsense approach to media relations that speaks directly to venture-backed founders who need tangible examples and refreshing candor about what it takes to deploy a strong media relations plan that attracts funding. A must-read for venture-backed founders, Flack Fairy is the cardinal guide for acing media relations that can propel growth and eventual exits.
