Financial Services and the Multimedia Revolution

Financial Services and the Multimedia Revolution Marketing Strategy and Business Development

Paperback (31 Oct 2001)

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Publisher's Synopsis

This text presents a systematic and practical overview of the impact of new technology within the financial services sector. It outlines the key strategic and marketing issues and offers an assessment of the growth and development of the online market.

Book information

ISBN: 9780750654449
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 332.068
DEWEY edition: 21
Number of pages: 256
Weight: -1g