Paperback (29 Jul 2008)
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Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
| ISBN: | 9780137144419 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times Press |
| Pub date: | 29 Jul 2008 |
| DEWEY: | 659.1 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 304 |
| Weight: | 422g |
| Height: | 228mm |
| Width: | 161mm |
| Spine width: | 17mm |
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