Publisher's Synopsis
"Faith: The secret to the longevity of family businesses" explores the profound connection between faith and the enduring success of religious traditions and family businesses. Drawing parallels between the power of faith in religion and its role in family businesses, this book delves into the importance of beliefs in establishing a strong foundation, shaping long-term visions, building resilience, and transmitting values across generations.
Why do religious traditions last millennia? According to Robert Jhonson the reason is faith. The success of family businesses is the result of an unwavering faith in carrying forward the family's beliefs and reputation. This faith is a far cry from what non-family businesses struggle to understand and put into practice. Family businesses have a long-term vision like religious faiths while all others work in the short term.
For more than two decades, Robert Jhonson's professional path has been closely intertwined with the fabric of family businesses. During this time, he has not only supported, but also witnessed the ebb and flow of entrepreneurial endeavors, serving as a faithful companion to the resilient individuals who make up these dynamic entities. From the celebratory moments of million-dollar contracts to navigating the treacherous terrain of substantial losses, the narrative of family businesses is one of perseverance, growth, and an unwavering commitment to tradition.
