5th Edition
Paperback (01 Dec 1998)
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Includes delivery to the United States
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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
| ISBN: | 9780130807403 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 01 Dec 1998 |
| Edition: | 5th Edition |
| DEWEY: | 658.4012 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 928 |
| Weight: | 1669g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 38mm |
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