Exploring Corporate Strategy

Exploring Corporate Strategy Text & Cases

8th Edition

Paperback (15 May 2008)

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Publisher's Synopsis

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

Book information

ISBN: 9781408206935
Publisher: Pearson Education
Imprint: Financial Times/Prentice Hall
Pub date:
Edition: 8th Edition
DEWEY: 658.4012
DEWEY edition: 22
Language: English
Number of pages: 878
Weight: 1752g
Height: 266mm
Width: 196mm
Spine width: 32mm