7th enhanced media Edition
Paperback (01 Oct 2007)
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An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
| ISBN: | 9781405854740 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 01 Oct 2007 |
| Edition: | 7th enhanced media Edition |
| DEWEY: | 658.4012 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 635 |
| Weight: | 1338g |
| Height: | 268mm |
| Width: | 197mm |
| Spine width: | 27mm |
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