7th enhanced media Edition
Paperback (01 Oct 2007)
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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
| ISBN: | 9781405854757 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 01 Oct 2007 |
| Edition: | 7th enhanced media Edition |
| DEWEY: | 658.4012 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 1033 |
| Weight: | 2058g |
| Height: | 266mm |
| Width: | 188mm |
| Spine width: | 42mm |
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