Publisher's Synopsis
This book provides definitive, step-by-step business strategies to increase employee motivation and productivity, leadership effectiveness, customer relationship management, market share, and corporate profitability. The innovative strategies explored in the book are applicable to all levels in business, both nationally and internationally. The concepts presented help business people to explore and understand the dynamic interactions within their businesses that impact success. Exploring Corporate DNA in the Age of People is a landmark business book for the new millennium that: Convincingly shifts the paradigm in current business thinking; provides a proven, step-by-step approach to strategy implementation; definitively explains the failures of the past; explores fully-tested solutions used worldwide by leading companies
